Pepsi The Sound of Football
Pepsi is funding amazing ideas that refresh the world. One of the first projects is “The Sound of Football”, an experiment in the art of blind football. Pepsico/Carlsberg in Sweden arranged a football...
View ArticleCarlsberg Fan Academy
Carlsberg has launched “Fan Academy”, a television celebrating the the beer company’s sponsorship of the England football team at Euro 2012. The advert focused on life at the Fan Academy where fans are...
View ArticleCarlsberg Social Experiments
Carlsberg beer is being promoted in Hong Kong with an advertising campaign celebrating people who stand up and do the right thing. Nine different cameras were used to capture the response of the public...
View ArticleCarlsberg Test Your Friends
Carlsberg is running “Test Your Friends” an interactive campaign centred around a Facebook app and a television commercial. A phone call in the middle of the night: your best friend is in trouble....
View ArticleCarlsberg Time to Take Your Seats
Carlsberg is supporting its first season as official beer of the Barclays Premier League with “Time To Take Your Seats”, an integrated marketing campaign designed to bring football fans together and...
View ArticlePirinsko Topography Fresh From the Mountain
Carlsberg Bulgaria’s Pirinsko Beer brand derives its name from the Pirin Mountain in Bulgaria. The beer is made only with fresh mountain water. This print ad lays out the mountain water, hops and...
View ArticleCarlsberg Football Fans Join The Ride
Carlsberg beer has launched “The Ride”, a global marketing campaign connected its three year deal with the Barclays Premier League. The Ride commercial focuses on the rollercoaster of emotions that...
View ArticleIf Carlsberg did Supermarkets
Carlsberg is continuing the “If Carlsberg Did” meme with “If Carlsberg did Supermarkets”, a television and online commercial launched in February. Showcasing Carlsberg’s commitment to delivering the...
View ArticleCarlsberg Best Poster in the World
Carlsberg has gathered media attention with “The Best Poster in the World”, a one-day stunt run in London on April 9. A wall outside Truman Brewery in Shoreditch was transformed into a large poster...
View ArticleIf Carlsberg did Chocolate Bars
Carlsberg in the lead up to Easter created a pop-up bar in London made entirely from chocolate. “If Carlsberg Did Chocolate Bars” appeared as a giant bar of chocolate affixed to the wall of the Truman...
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